Young, fast paced, upbeat and sexy are the buzz words for prime time news today. Is this the latest strategy by stations to pull in audiences?
It's no longer just the parents watching news; the younger generation
has caught up too. While parents may be nodding approvingly at the
clear testament to just how sage and mature their offspring are, the
kids are tuning in for entirely different reasons: a date with their
favourite, hottest, sexiest TV anchor for a whole glorious hour.